“I’ve always mistrusted it as a phrase — apart from sounding vaguely pornographic, I think when you succumb to ‘look and feel’ you’re only a hop and a skip away from mood boards, and that really is the end of design as we know it.”
(regarding “look and feel,” via Design Observer)
Sometimes I feel like the process is all wrong. A little cart before the horse.
I always hear people preaching that solid ideas should always come first.
Sometimes I get the feeling people don’t actually believe that.
I feel like I should still hold on to it though.
Maybe it’s cause I’m still a noob.
Or maybe just idealistic.
What can I say?
I like ideas.